Zensu adopts a fact-based, market-driven approach to help companies manage the challenges and exploit the potential of new market entry. We help clients across a broad range of industries to address multiple strategic market entry questions, including:

How good is the strategic fit of the new entry opportunities under consideration? How do they align with the overall strategic direction and business plan?

What is the true size of a specific market entry opportunity? How fast is the market growing? Where is it in its lifecycle? How intense is the competition? How much of the market can we expect to capture?  How profitable can this market be?

What are the key determining factors of successful market entry? What investments are required? What other barriers would we need to overcome? How attractive is this opportunity given our goals, capabilities, constraints and other available investment options?

What is the appropriate timing of entry? Should we push to be first into a new market, or is there value in waiting to learn more about potential, risks and challenges? Am I at a disadvantage if I am a late mover? How long should I wait?

What mode of entry provides the best strategic fit (i.e., organic growth, acquisition, joint venture or other forms of partnership)? If an incumbent is established in the new market we are contemplating, should we consider a direct attack, or seek a smaller niche position?

Taking market potential, investment requirements and known risks into account, how attractive is each target market? What is the project rate of return on investment and payback period?

In addition to providing advice on the merits of new market entry, Zensu often remains involved throughout the process, helping clients develop and execute their new market entry plans.

Effective entry into new markets requires both robust analysis and planning, coupled with first-class execution. Zensu has helped businesses achieve increased sales, brand awareness and sustainable business growth through deploying new market entry strategies. We create the effective plan needed to maximise the opportunities that may exist in a new market for your business. The team at Zensu has extensive experience in taking products and services from one country to another. If you are a business owner looking to expand out of your home territory, we can help you find your target market, plan your marketing and sales and get great results.